Image with campaign hashtag that says #AskDontAssume

Disability. Together we can do better.

This campaign was developed in partnership with disabled people, based on their individual experiences, extensive research and work with disability stakeholders.

Why it matters

If someone makes assumptions about what you can and can’t do, or what you need, it can cause you to feel undermined, disempowered and frustrated. This happens to disabled people all the time.

Being an ally to disabled people is about more than just being supportive. To be a true ally it’s important to listen to disabled people, to ask them what they want or need, and what they are capable of – not assume that we already know.

This campaign sheds light on how this simple action of #AskDontAssume can make a big difference, and help you learn what disabled people want from you.

How to be my ally

‘How to Be My Ally’ is a three part series, developed in partnership with Channel 4, that shares some tools and insights on how to be better allies to people living with disabilities. The series includes discussions on Inflammatory Bowel Disease, Cerebral Palsy and Learning Difficulties.

In this episode, Mesha, Natalie and Rob share their experiences of living with Inflammatory Bowel Disease.
In this episode, Joe, Abbie and Ellise share their experiences of living with Cerebral Palsy.
In this episode, Marvin, Lizzie and Emily share their experiences of living with Learning Difficulties.

Our stories

Every disability is different and no two disabled people are alike. Read about some of the disabled people involved in our campaign, and learn more about what they want and need from you.


“Would you call someone able bodied ‘inspiring’ for just going about their business? Inspirational is a lazy compliment. I’m just a stand up guy who sits down.

I use my disadvantage to my advantage every day. Where my legs don’t work, my mind does. “

Image of a man called Ashley, sitting on a wheelchair. Ashley is wearing a t-shirt that says ‘Don’t push it, unless I ask you to.’


“I don’t want to relive my trauma every day for total strangers. It’s not that I mind sharing my story. I just want to be able to choose the context.

I do work as a motivational speaker. If you want to hear my story, you’ll have to pay!”

Image of a woman called Cat, wearing a t-shirt saying ‘One of a kind. Ask about me, not my scars.”


“My social media is about debunking stereotypes. People say ‘you’re not blind because you are looking at the camera.’

There is an element of ignorance out there. But there are also a lot of people who are actually hoping to learn.”

Image of a visually impaired woman called Claire, holding a cane. Claire is wearing a t-shirt that says ‘Can’t touch this - ask before guiding me.’

Want to be a better ally?

With thanks to

Logo with text that reads 'RNID' in a square layout, followed by text that reads 'Supporting people who are deaf, have hearing loss or tinnitus'.
Logo with text that reads 'Business Disability Forum'.
Logo with text that reads 'Regional Stakeholder Network'.
Logo with text that reads 'Autistic Nottingham'.
Logo with text that reads 'The SAMEE Charity'.
Logo with text that reads 'Start Change. Diversity. Disability. Voice'.
Logo with text that reads 'Purple. Changing the disability conversation'.
Logo with text that reads 'Disability Peterborough'.

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